Photo of Cynthia Lusian

Hi, I'm Cynthia Lusian

UX Designer & Researcher | E-Commerce Strategist | Product & Project Manager

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About Me

I design intuitive, data-informed digital experiences that solve real problems and drive business results. With over a decade of experience spanning UX, e-commerce, fintech, analytics, and product strategy, I bridge user needs with business goals to create scalable, meaningful solutions.

Whether leading research, optimizing funnels, or aligning cross-functional teams, I bring clarity, strategy, and empathy to every project.

Currently based in Wisconsin. Available for full-time or contract roles.

Experience

E-commerce Manager

Dec 2024 - July 2025

Plum Paper

Led daily e-commerce operations and strategy, using UX research and data analysis to drive site improvements and boost conversions. Collaborated cross-functionally to prioritize development, streamline requests, and enhance the user experience, all within a lightweight Scrum process.

UX Strategist

Mar 2024 - Nov 2024

Self Employed/Contract

Led freelance UX strategy and research projects, helping businesses uncover customer needs, improve conversion and retention, and define clear, impact-driven product visions and roadmaps.

User Experience Engineer I & II

Apr 2021 - Feb 2023

UW Credit Union

Led UX for the credit union’s digital channels—driving strategy, research, and design to improve experiences, increase HELOC applications, and reduce loan payment issues through data-driven insights and cross-functional collaboration.

Skills

UX Design & Research

  • User Research (Qual & Quant)
  • Usability Testing
  • Journey Mapping
  • Persona Development
  • Wireframing & Prototyping
  • Information Architecture
  • Accessibility (WCAG)
  • Design Systems
  • Interaction Design
  • Task Analysis
  • Jobs-to-be-Done Framework
  • Card Sorting & Tree Testing

Product Management

  • Agile / Scrum / Kanban
  • Product Lifecycle Management
  • Backlog Grooming
  • Stakeholder Management
  • Requirements Gathering
  • Cross-Functional Collaboration
  • MVP Definition
  • Release Planning
  • OKRs / KPIs
  • JIRA / Confluence / Azure

Data & Analytics

  • Data Analysis & Visualization
  • SQL (working knowledge)
  • Excel / Google Sheets
  • Google Analytics / GA4
  • Tableau / MixPanel
  • A/B Testing & Experiment Design
  • Heatmaps / Session Recording (Hotjar, Crazy Egg, LogRocket)
  • Survey Tools (UserInterviews, PlaybookUX, UserTesting.com)
  • Data-Driven Design Decisions

E-Commerce Management

  • Platform Management
  • SEO / SEM
  • Customer Journey Optimization
  • Product Merchandising
  • Email Marketing Automation
  • Sales Funnel Analysis
  • Retention & Loyalty Strategy
  • CRM Integration
  • Inventory / Catalog Management
  • Technical Management

Technical Skills & Development

  • JIRA / Confluence / Azure
  • GitHub / Bitbucket
  • HTML / CSS

Tools & Collaboration Platforms

  • Figma / Adobe XD / Sketch
  • InVision / Axure
  • Miro / FigJam
  • Notion / Slack / Microsoft Teams
  • Asana / Monday.com / Basecamp
  • UserTesting / Optimal Workshop

My Process

  1. Research & Discovery: I begin by understanding the problem space through user research, stakeholder interviews, and competitive analysis to identify opportunities and constraints.
  2. Define & Synthesize: Organize research findings into actionable insights, creating personas, user journeys, and defining clear project goals and success metrics.
  3. Ideate & Design: Explore multiple solutions through sketches, wireframes, and iterative design, always balancing user needs and business goals.
  4. Prototype & Test: Validate solutions through user testing and feedback, refining designs based on real user behavior and preferences.
  5. Implement & Analyze: Collaborate with development teams to ensure design integrity during implementation, then measure results against success metrics.

Case Studies

user at sales counter

Discover User Needs with Jobs-to-be-done

Using the Jobs-to-be-done methodology to understand users' unmet needs and implement outcome-driven innovation. Featuring user research, quantitative assessments, job mapping, user profiling, and product development strategies.

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flowchart stock photo

Implementing an Information Architecture Strategy

Constructing semantic structures for organizing information in a logical and user-friendly way. Defining how concepts interact with different places at different times in the product's user journeys. Featuring user research, product research, and structural design.

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New Site Menu

Creating Optimal Categorization & Site Navigation

Revising an ecommerce store's product categories and site navigation. Featuring tree testing, card sorting, SEO research, UI design, user testing, implementation, assessing analytics, and revisions.

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New Product Page thumbnail

Making Complex Options Simple in Ecommerce

Scaling ecommerce product pages and creating a tiered product page strategy. Features cross-departmental collaboration, UI design, wireframing, prototyping, HTML and CSS development, and user testing.

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Resume

Want to learn more about my professional background and qualifications? Download my resume for a complete overview of my experience, education, and skills.

Download Resume (PDF)

Let's Connect

Open to new opportunities and collaborations.

linkedin.com/in/cynthialusian