We'll uncover your users' needs
And define your product's atomic design.
About UX Uncovered
UX Uncovered is a small but mighty UX studio that helps businesses uncover and understand their customers' needs through user research. We also specialize in Information Architecture to inform design systems from the atomic foundation to pages and journeys.
Meet Your Strategist:
"I am passionate about creating valuable experiences for people. I live this by being a knowledgeable and reliable business partner and empathizer for your customers."
Cynthia Lusian
Owner | UX Uncovered
Cynthia is a UX Strategist, Researcher & Designer from the Madison, WI area with over 10 years of experience making products and experiences better for users. She has worked in several industries including, e-commerce, retail, wholesale distributors, and banking. She has owned several projects managing the user experience process through development.
When Cynthia has her strategist hat off she loves spending time with her husband and three children in the beautiful northwoods of Wisconsin. She also loves art and baking.
Your Partner In:
Problem framing
Audit Services
Small Business Services
Stakeholder research
Customer research
Jobs-to-be-done research
Ethnographic research
Journey mapping
Persona development
Information Architecture
Atomic design strategy
Data analysis
Product management
User stories
Wireframing & prototyping
Usability testing
Visual design liaison
Engineering liaison
Case Studies
How to Discover User Needs with Jobs-to-be-done
Using the Jobs-to-be-done methodology to understand users' unmet needs and implement outcome-driven innovation. Featuring user research, quantitative assessments, job mapping, user profiling, and product development strategies.
View Case StudyImplementing an Information Architecture Strategy
Constructing semantic structures for organizing information in a logical and user-friendly way. Defining how concepts interact with different places at different times in the product's user journeys. Featuring user research, product research, and structural design.
View Case StudyCreating Optimal Categorization & Site Navigation
Revising an ecommerce store's product categories and site navigation. Featuring tree testing, card sorting, SEO research, UI design, user testing, implementation, assessing analytics, and revisions.
View Case StudyMaking Complex Options Simple in Ecommerce
Scaling ecommerce product pages and creating a tiered product page strategy. Features cross-departmental collaboration, UI design, wireframing, prototyping, HTML and CSS development, and user testing.
View Case Study